Saturday, 25 August 2018 marked another milestone in the country’s entertainment industry as 16 contestants from each of the districts locked horns in a beauty contest at the prestigious Bintumani Conference Centre to clinch the covetous position of Miss Sierra Leone. Impressively, the scene was lively, colourful, serene, full of fun and truly amusing.

The program which was organised by the Miss Sierra Leone Board in line with the Ministry of Tourism and Cultural Affairs and sponsored by different entities including Africell, Pikin Business and Banks was immaculate. 

Some of those who graced the occasion included the country’s First Lady, Fatima Bio, the Chief Minister, Professor David Francis and other crème-de-la crème in society.

According to the estimation of many the competition was really competitive and indeed a tough one for the judges especially as all the 16 participants exuded natural beauty and intelligence. Regardless of that there was definitely going to be a winner. The winner who finally emerged was Sarah Laura Tucker from Bonthe District who happens to be a student of the Mass Communications Department at Fourah Bay College, University of Sierra Leone. Emerging as the new Miss Sierra Leone she proudly bagged a brand new car and 12 million Leones.

Sarah now has the onus to represent Sierra Leone as Ambassador to represent the country in future external beauty pageants. Currently, she will serve as a role model in terms of properly comporting herself in a well-mannered way for other young girls to emulate.

Most of those who witnessed the beauty pageant competition passionately argued that Laura really deserved the 1st position as she is not only beautiful but truly demonstrated intelligence as she eloquently expressed herself while responding to questions that were posed to her by the judges. They furthered that the dignified way in which she carried herself, her shape and fitness all contributed to give her an edge over the other contestants. 

This year’s Miss Sierra Leone Beauty Contest has been described as one that was well organized as everything went well as scheduled.

The MCs, John Konte of Air Radio and Stella Bangura, formerly of AYV, also lively captivated the audience as they presented the show in a real prime time, fashionable style making the whole contest very interesting and superb.

Mutarla Mohamed Kamara served as Media Coordinator prior to the contest.